


An example: there's bus ads for shows like Nurse Jackie with the slogan "Our heroes have more fun" complete with "biff" "bam" and "pow" sound effects on the images. It's patronizing and ridiculous, but it's also kinda neat, like the coolest kid in class dropping thousands of dollars on giant coke-bottle glasses only to calmly snap them in half and tape them together in the middle, wearing them around so he looks like a nerd, what he thinks nerds look like, what TV nerds looked like on TV in the 1960s. Cargo-cult advertising.
Anyway, it's pretty fun!
– Ryan