T-Rex: Whenever I think of the phrase "good to the last drop" I think of friggin' Maxwell House Coffee.
T-Rex: I don't even drink coffee!

T-Rex: They have lexicalized the phrase AND associated it in my mind with their stupid branding!

T-Rex: And if someone says "can't get enough of that Sugar Crisp" NOT ONLY do I think of Sugar Crisp, I think of the jingle too!
Dromiceiomimus: Oh, actually, about that: they're rebranding it, T-Rex. It's now referred to as "Golden Crisp" in most major markets.
T-Rex: WHAT? They store a phrase in my sparkling mind and now they're abandoning it? I call FRIGGIN' SHENANIGANS on that!

Utahraptor: So what are you going to do?
T-Rex: Um, refer to it as "Sugar Crisp" till the day I die??

T-Rex: Except THEN I'll just be reinforcing their original branding. Okay, tell you what: I can't forget the slogans but I CAN substitute their brands with something I do want to remember, like intercourse!
Utahraptor: "Can't get enough of that intercourse"?
T-Rex: Exactly! "Silly rabbit! Intercourse is for kids." Wow!

T-Rex: That idea backfired incredibly quickly!